Michael Alderete builds web-based applications to meet specific client requirements not addressed by off-the-shelf software systems. His focus is on clear, simple interfaces and on understanding the customer requirements through the eyes of actual users, not programmers. This allows him to create screens and workflows that are streamlined and productive, instead of frustrating. He also does a fair amount of WordPress customization for clients with more content-focused needs.
In addition to programming and user interface design, Michael has a decade of product design and marketing experience, and nearly 20 years of writing technical explanations for non-technical audiences.